Consumers have increasingly become part of the team that shapes the products that are designed and built—especially since the 1960s and 1970s. The company maintains a press fleet so automotive correspondents can test drive new models and review them. In some companies, top executives also test drive new cars and give their feedback. Focus groups of consumers are organized to test recent innovations to see if they would be suitable to apply across a product line. For example, focus groups of consumers who like off-road operation provided the initial market test of four-wheel drive passenger cars. Other consumer groups have road tested innovations such as fuel injection, turbocharging, and trip computers. After these focus groups give their feedback, designers refine the innovations and introduce them into other vehicles.
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